Marketing Green:
Understanding Green Building for the Real Estate Sales Professional
Information on out how to approach and close the sale with green motivated home buyers and how to build appreciation for the energy savings, durability, low maintenance and indoor air quality benefits of a green built home. It will show Realtors how to communicate the value added by third party green certification such as the NAHB National Green Building program. Sales pros will leave energized and informed about the building science and the real benefits of green building best practices and the rationale behind comparing homes using a third party certification system.

Michael Chandler has been building solar and green homes for over thirty years, first as co-founder of Space Builders Inc, an employee-owned designbuild firm in Carrboro, NC, and since 1987 as president of Chandler Design-Build Inc. Michael has also worked with the Home Builders of Durham, Orange, and Chatham to get their Green Building Council up and running and to implement the NAHB Green Building Guidelines and organize a credible third party certification standard. In addition to serving on the executive committee he chairs the education committee and speaks frequently to builders, Realtors, and the public on green building and the NAHB-GBI certification process. He is a cofounder of www.GreenHomeCouncil.org.